Celebrate 70

Campaign Design
Summer 2024
Campaign Design for Celebrate 70 at the Pensacola Museum of Art. Founded in 1954 as Pensacola Arts Center, the Pensacola Museum of Art has been a cherished institution for fine arts in the region for seventy years. The museum wanted to recognize this with an exhibition titled, Celebrate a History of Collecting. This idea grew to a year-long campaign to Celebrate 70 with a series of exhibitions, events, charitable donation drives, and a publication to enshrine the moment in its organizational history. The existing logo was nested into an assembly of Futura PT Heavy, colored to represent the organizational pedigree the museum has grown to have with the University of West Florida.



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About

Richard Rodriguez is an exhibition designer, photographer, and creative collaborator working in Pensacola, Florida. He is interested in the process of making. He uses traditional and contemporary tools in a hybrid digital fabricaiton process to produce designs for exhibitions at the University of West Florida Historic Trust Museums.
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Pensacola Museum of Art

Historic Pensacola

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